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Strategic Plan 2009-2011

Introduction

The Australian Womensport & Recreation Association (AWRA) was incorporated in 2005 as a volunteer not-for-profit organisation.

AWRA strongly endorses the delivery of sport, physical activity and recreation to all Australians to build a healthier and particularly wants to see a 'fair go' for women and girls.

While much has improved for girls and women in sport, physical activity and recreation over the past 30 years - through the collective efforts of a range of government and non-government organisations as well as individual still more needs to change before there is gender equality in the Australian sport and recreation industry.  A paradigm shift is needed, so the sport and recreation industry can fully engage girls and women at all levels of involvement, from grass roots participation to leadership roles.  The first steps in this shift are to develop the workforce capacity of the industry and to develop the confidence and skill of more women for these roles.

AWRA has received strong support from other state-based women's sport bodies from around to act as an umbrella body and independent 'consumer voice' for girls and women in sport, physical activity and recreation in .

AWRA's Vision is to be .

The national body providing leadership and a voice for women and girls in sport, physical activity and recreation, to enable their full participation.

AWRA's is:

To provide advocacy and leadership for the progress and facilitation of opportunities for Australian women and girls in and through sport, physical activity and recreation.

 

Achievements 2005 - 2008

Since 2005 AWRA has focussed on developing a sound governance framework and processes, including the adoption of the Constitution, the development of the Strategic Plan 2005-2008 and position descriptions for the Board.

Concurrently significant networks have been developed and communication programs established, including:

 

·        The website: www. australianwomensport.com.au

·        Web learning modules

·        Bi-monthly newsletter

·        Media releases

·        Membership brochure, and

·        Conference presentations.

 

AWRA has also conducted research, surveys and made submissions to Federal Government reviews.

Grants received from the Federal Government, through the Office for Women and the Australian Sports Commission, have enabled AWRA to undertake this work.  More recently project money has been received for a National Sports Leadership project for women and girls in sport, and for another website module, so that the web learning modules now cover the following areas:

·        Introduction to Good Governance Sport & Recreation

·        Committee Readiness for Sports Organisations

·        Effective Board Meeting Procedure

·        Risk Assessment Learning

·        Effective Mentoring

 

The website now attracts over 2000 visits per month, with newsletters and media releases being the most popular.

 

Key Result Areas 2008 - 2012

AWRA will provide advocacy and leadership through the following Key Result Areas over the next 3 years in order to achieve its Vision.

1.      Research, Innovation and Issue management

2.      Communication

3.      Business development

 

1.     Research, Innovation and Issue management

Goal

 The production of quality, innovative research and reports that are evidence based and related to current needs and issues.

 

Strategies

1.1             Develop an e-chat for the membership to discuss current issues.

1.2             Monitor relevant State, Federal and International sport policy development.

1.3             Lobby for a national sport policy.

1.4             Conduct forums regarding policy.

1.5             Form partnerships for the conduct of relevant research and projects.

1.6             Conduct projects based on information gathered through the e-chat and policy developments.

1.7             Produce relevant position papers.

1.8             Prepare submissions for relevant enquiries.

1.9             Respond to reports in a timely manner.

1.10         Respond to media issues in a timely manner.

 

2.     Communication

Goal

A high profile brand through the recognition of AWRA as a valuable source of information and the voice for women and girls in sport, physical activity and recreation.

Strategies

2.1             Upgrade website with better membership facilities

2.2             Develop an e-communication strategy

2.3             Consider the development of an e-chat function on website for members

2.4             Develop regular enewsletters (8/year)

2.5             Include register of issues in the e-news and on the website

2.6             Seek sponsorship for e-news

2.7             Develop new membership brochure and distribute widely as part of a membership campaign

2.8             Develop 'strategic plan' brochure

2.9             Update media database

2.10         Develop and distribute regular press releases

2.11         Identify potential Ambassadors

2.12         Source a Patron

2.13         Establish presence at relevant national and international conferences and meetings

2.14         Develop links with key politicians, government departments, NSOs and women of influence

 

3.     Business development

Goal 

A governance framework with business operations fully supporting the objects of AWRA.

 

Strategies

3.1 Develop an annual plan with clear measurable outcomes.

3.2 Recruit office administrator, if and when funds are available.

3.3 Develop Code of Conduct for Directors.

3.4 Increase individual and corporate membership numbers.

3.5 Develop a succession plan.

3.6 Encourage younger women into AWRA.

3.7 Develop a Risk Management Plan.

3.8 Raise profile of Directors.

3.9 Establish e-news working group with members.

3.10  Establish research & projects working group with members.

3.11  Establish membership working group with members.

3.12  Establish sponsorship/funding working group with members.

3.13   Conduct regular Board meetings.

 

3.14    Develop strategic partnerships with relevant organisations.

  

 

 

Values

 

 

Definition

 

Monitoring Indicators

 

Credibility

           

                       

 

                                   

 

To be respected and believed, by the range of stakeholders and wider community.

To be responsive.

Statements are to be well researched and substantiated, not just someone's opinion.

To stand by our organisational statement.

Deliver promised outcomes, on time and on budget

 

Providing accurate and timely advice

Assessment and reference documents are valued and trusted as a peak organisation by various stakeholders / Government bodies.

Ensure the right people are placed into the right Organisational roles through effective Succession Planning

 

 

Passion

 

Drive to complete & influence positive changes

Commitment to achieve

 

Longevity of the organisation

Board membership (continuity)

Membership base (quantity)           

Input of individuals

Continuation of funding

 


 

 

 

Values

 

 

Definition

 

Monitoring Indicators

 

Integrity / Ethics

 

Honesty of individuals & organisation

Follow guidelines

Confidentiality

Transparency

Fairness

Respect

Tolerance

Inclusion

Recognising and valuing diversity

 

Follow constitution

Compliance

Comply with ethical standards

Reporting through meetings and communications / emails / teleconference and documentation. (Financial / Governance / Statutory / Regulatory)

Dispute resolution process

 

 

Equity

 

Equal opportunities for women/girls

Fairness

Availability of facilities/programs/funding/ sponsorship/media reporting

Positive vs. Negative

Not token gestures

Fairness for special populations

disabled

culture

financial disadvantage

linguistic disadvantage

 

Develop policy

Policy monitoring

Proactivity vs. reactivity

Tracking of changes being implemented

Monitoring statistically

Coaching

Leadership

Presidency

CEO (males vs. female)

Promotion of good practice

Promote good and effective governance

 

 

 

 

 

 

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